KNOWLEDGE

// News

2003-10-06

Finnair launches autumn campaign

Finnair has launched its autumn advertising campaign. Tomorrow created the campaign, consisting of TV commercials, print and outdoor advertising, events, and a specially designed Octopus Card.

"Finnair is the the only direct flight to Northern Europe," says Mr. Jere Tala, Country Manager of Finnair. "It's fast and convenient, and now we are telling Hong Kong about it."

In addition, this autumn Finnair celebrates its 80 years anniversary, which makes it one of the oldest airlines in the world.

"To celebrate this, we give a free ticket to Bangkok for every trip you take from Hong Kong to Europe," says Jere Tala.

The campaign runs in both English and Chinese publications, and the TV spot runs on TVB Pearl. Other media are taxi and special promotion activities in downtown Hong Kong. All messages and channels are integrated to create maximum promotion effect.

"I'm very happy with the ideas and support I had from Tomorrow," says Jere Tala. "Several of the media tectics are developed by them, and I'm confident it will support our brand here."

With offices in Singapore, Hong Kong, and Shanghai, The Tomorrow Group specializes in business-to-business branding, marketing, and interactive solutions. Some clients are Finnair, Hoganas, Nederman, Scania, Shell, SingPost, Sony, Travelex and ZTE Corporation.

www.tomorrow.com.hk

For more information contact:
stefan.ronnquist@tomorrow.com.hk
M +65 9664 2594 or +852 9049 7825